Digital Media Marketing and Campaigns
My approach is all about authentic social engagement, understanding your audience, and storytelling. I want your audience to feel seen and heard. It all starts with getting to know your brand, market, and audience through detailed research. From there, I create a marketing plan tailored to your goals and what will resonate with your audience.
I focus on crafting engaging content and innovative campaigns rooted in real stories. Once the plan is ready, we work together to roll it out across various channels to maximize impact and engagement. My goal with every project is to build meaningful connections between your brand and its audience, making sure your story is told in the most powerful way possible.
We All Grow Latina
June 2024 - October 2024, Digital Strategist and Content Producer
Project Overview: Developed and executed the social media strategy for Amigas in Business 2024, a campaign by We All Grow Latina x Capital One to support Latina entrepreneurs with a live event and $100K in grants. The work spanned 5 months of strategy, content creation, and live event coverage, culminating in the October 9th event in Downtown Los Angeles.
Achievements: Produced 14 posts across 4 phases, including 7 videos (3 pre-event, 4 post-event) and sponsored content for Northgate and Delola Cocktails, Captured day-of content at the live event, generating 18,051 Instagram Story views and a 1.5% engagement rate, Delivered 42,000 views across reels and 256 story reactions, Managed on-the-ground event coverage for 30+ speakers, workshops, and a Latin-owned small business market attended by 300+ Latina entrepreneurs
Flour Power Bakery NY
2024 - Present, Ongoing Consultant
Project Overview: Leading the digital strategy for Flour Power Bakery NY in Pelham. This involves a comprehensive website rebrand, optimizing the website for better order processing, enhancing their digital footprint, and creating cohesive, engaging content for their social media platforms.
Achievements: Managed a full-scale website rebrand with a focus on order processing, Established clear content pillars to ensure consistent and engaging social media content and ensured all digital content was cohesive and on-brand, reflecting the bakery’s values and appeal in order to strengthen the brand identity and increased customer loyalty.
MTV Social Impact
2018 - 2020, Digital Strategy Coordinator
Project Overview: Developed digital and social strategies for MTV’s social impact activations, including goals, messaging, and launch planning.
Achievements: Set metric goals, tracked performance, and aligned teams on issue messaging. Created engaging scripts and videos with notable talent for campaign beats, and activated brands around rapid response moments.
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Shorty Award-winning midterms elections campaign aimed at increasing youth voter turnout.
Achievements: Implemented a strategy that gained over 150 million digital impressions. Collaborated on Prom A Thon with Michelle Obama's When We All Vote and Rent the Runway, featuring a live-streamed prom event.
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Maternal mortality awareness campaign featuring a PSA and digital resources.
Achievements: The PSA gained over 5.5 million views, amplified by influencers like Chance the Rapper and Lena Waithe. text goes here
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Video campaign featuring grantee recipients of a Youth microgrant for obtaining gender-affirming IDs.
Achievements: Produced a video voiced by Kim Petras, helping hundreds of young people in the Trans community.
Salty Mag
2020 - 2021 Social Media Manager
Project Overview: Managed content creation and social strategy for Salty's social media accounts.
Achievements: Maintained a follower base of over 140K with engaging content, created graphics and videos, and streamlined the posting process using Later and Airtable.
Los Angeles LGBT Center
July 2023 - December 2023 - Policy Comms Manager
Project Overview: Coordinated media outreach and content creation for the Center’s events and initiatives.
Achievements: Secured media placements in major outlets, crafted clear talking points, and assisted in the social strategy for live events and external talent support.
Rachel Antonoff
2016 - Creative Intern
Project Overview: Managed social media for the fashion label and personal brand.
Achievements: Enhanced engagement through analytics, redesigned newsletters, and created promotional media.
Rutgers University Programming Association (RUPA)
2015 - 2016, Marketing Assistant Director
Project Overview: Promoted over 175 events annually for Rutgers University students.
Achievements: Increased student involvement through the #MyRUPAExperience campaign and created diverse marketing materials across various channels.